BS Sports Blog offers $1.25 for naming rights
BS Sports Blog Stadium. It has a nice ring to it.
Yes, i”m joking. But this isn’t a joke. Online dating site AshleyMadison.com has submitted a formal offer to the New York Giants and New York Jets for the naming rights for the New Meadowlands Stadium. The offer is for five years and totals $25 million.
Now this alone isn’t that interesting, and I wouldn’t normally blog about this, except this isn’t your run of the mill dating site. The site’s motto is “Life is short. Have an affair.”
Yes, that’s right. A site that promotes adultery wants to have their name on the new stadium. Can you imagine? Stephen Weaver at Examiner.com has an awesome take on it.
“Dad, where are we going?”
“To Ashley Madison Field son. We’re going to watch the Giants play.”
“Oh, who’s Ashley Madison?”
“Oh, it’s that great site that split up me and your mom when she found I was cheating on her. Remember, when you cried for a couple days?”
“Oh. Can we go home?”
I think an approval would result in drop in attendance for the Giants, as married women refuse to allow their husbands to attend games in fear of a cross promotion. But it might help the Jets finish selling their PSLs.
Obviously, this has no chance at being accepted. The Maras and Tisches have a family image that would be shattered by accepting such a bid, and the Johnson & Johnson company wouldn’t be too happy if the founder’s great-grandson was openly promoting adultery. But it’s a great way to get your name out. Tons of people (like me) will write about it, and refer to the website (although you may notice there isn’t a link to the company’s website; this is intentional).
This isn’t the company’s first attempt at silly advertising, as they tried to buy ad space in the Official Super Bowl XLIII Game Program, but were rejected by the NFL. Back in February, they offered the city of Phoenix, Az. $10 million to rename the airport. The strapped-for-cash city declined the offer.
Another reason the offer will almost definitely be declined is that it’s too low. The Giants and Jets are reportedly looking for a deal of $20-25 million a year for the naming rights, and a $5 million a year deal isn’t going to cut it.
Sadly, the Meadowlands Stadium hasn’t had the best luck with the naming rights. A previous offer of $25 million a year by Allianz was canceled amid protests that the German-based financial services had ties to Nazi Germany.